LEADLEAP BY NORMAN YANUAR

Leading in the AI era starts here.

Memimpin di era AI dimulai dari sini.

LeadLeap helps ambitious leaders and professionals navigate change in the AI era — through actionable coaching, content, and field-tested frameworks. No jargon. No empty theories. Rooted in 20+ years of boardroom experience translated into action.

LeadLeap membantu leader dan profesional ambisius menavigasi perubahan di era AI — melalui coaching, konten, dan framework yang teruji di lapangan. Tanpa jargon. Tanpa teori kosong. Mengakar pada 20+ tahun pengalaman boardroom yang diterjemahkan jadi aksi.

Norman Yanuar — LeadLeap
Oxford MBA
Ex-McKinsey & Accenture
LinkedIn Top Voices in Job Search and Career 2024
Top 3 Management & Leadership Creator — LinkedIn Indonesia
PhD CandidateKandidat PhD
Certified Scrum, Product, and Project Manager
20+ Years of Leadership20+ Tahun Memimpin
Experience & credentials acrossPengalaman & kredensial dari
McKinsey & Company accenture Schlumberger University of Oxford goto PMP®

Six pillars. One mission.

Enam pilar. Satu misi.

Every post, newsletter, and training session always anchors back to these six pillars — designed to help you lead in a world that refuses to slow down.

Setiap post, newsletter, dan sesi training selalu kembali ke enam pilar ini — dirancang untuk membantumu memimpin di dunia yang tidak mau melambat.

01

AI-Age Leadership

Lead the shift, don't just survive it.

How leaders, teams, and organizations stay relevant as AI rewires how we work, make decisions, and create value.

Bagaimana leader, tim, dan organisasi tetap relevan saat AI mengubah cara kita bekerja, mengambil keputusan, dan menciptakan nilai.

02

Frameworks & Mental Models

Think better, lead better.

Distilling complex ideas into thinking tools that are easy to remember and reuse — from decision-making razors to communication structures.

Menyaring ide kompleks menjadi alat berpikir yang mudah diingat dan dipakai ulang — dari decision-making razors sampai struktur komunikasi.

03

Career Navigation

Your career is not a ladder. It's a portfolio.

Strategic career moves, bold pivots, and building leverage — dissecting transition patterns from engineering, consulting, to coaching.

Langkah karier strategis, pivot yang berani, dan membangun leverage — membedah pola transisi dari engineering, consulting, hingga coaching.

04

Leadership in Practice

Leadership is a craft, not a title.

No-nonsense practical advice on building teams, navigating difficult conversations, and leading through ambiguity and rapid change.

Saran praktis tanpa basa-basi soal membangun tim, percakapan sulit, dan memimpin di tengah ambiguitas dan perubahan.

05

Growth Systems

Small systems, dramatic results.

Designing personal systems — habits, routines, and learning engines — that compound over time. Process over willpower.

Mendesain sistem personal — habit, rutinitas, dan learning engine — yang compounding seiring waktu. Process over willpower.

06

Mindset & Life Design

Reject the default path.

Deeper writings — about purpose, legacy, redefining success, and the courage to design life on your own terms.

Tulisan yang lebih dalam — soal purpose, legacy, mendefinisikan ulang sukses, dan keberanian mendesain hidup versimu sendiri.

From engineer to the boardroom. From the boardroom to your side.

Dari engineer ke boardroom. Dari boardroom ke sisimu.

LeadLeap was built on a foundation of 20+ years of experience leading teams and transforming organizations across Southeast Asia, the Middle East, and the UK. With flight hours spanning McKinsey war rooms, Accenture strategy sessions, and executive committees — everything is distilled into insights LeadLeap shares every day.

LeadLeap didirikan di atas fondasi 20+ tahun pengalaman memimpin tim dan mentransformasi organisasi di Asia Tenggara, Timur Tengah, dan Inggris. Berbekal jam terbang di war room McKinsey, sesi strategi Accenture, hingga komite eksekutif — semuanya disaring menjadi insight yang LeadLeap bagikan setiap hari.

Today, LeadLeap is dedicated to executive coaching, building capability programs, and offering a roadmap for leading in a world actively reshaped by AI. LeadLeap's approach is grounded in the academic rigor of a PhD candidate in Management — ensuring every solution is battle-tested, not merely theoretical.

Kini, LeadLeap berdedikasi memberikan coaching untuk para leader, membangun program capability, dan menyajikan pedoman memimpin di dunia yang sedang dibentuk ulang oleh AI. Pendekatan LeadLeap juga didukung oleh ketelitian akademis kandidat PhD di bidang Management — memastikan setiap solusi teruji, bukan sekadar teori.

20+
Years ExperienceTahun Pengalaman
29+
OrganizationsOrganisasi
1100+
Participants TrainedPeserta Dilatih
🎓

Engineer by Training

Starting from engineering — our approach is built on systems thinking, logic, and first principles.

Memulai dari engineering — pendekatan kami menggunakan pemikiran sistem, logika, dan first principles.

📊

McKinsey & Accenture

Forged in global consulting — translating strategy, transformation, and structured thinking at scale.

Ditempa di konsultan global — menerjemahkan strategi, transformasi, dan structured thinking dalam skala besar.

🎯

Executive Leadership

Rooted in the experience of managing portfolios and teams as a senior leader in top tier organizations.

Berakar pada pengalaman memimpin portofolio dan tim sebagai senior leader di berbagai organisasi terkemuka.

🏛️

Oxford MBA & Global Standards

Oxford MBA & Standar Global

Experience backed by academic rigor and credentials: PMP®, Scrum Master (PSM I), Product Owner (PSPO I), Lean Six Sigma Green Belt, and CFA Level I.

Pengalaman didukung ketelitian akademis dan sertifikasi PMP®, Scrum Master (PSM I), Product Owner (PSPO I), Lean Six Sigma Green Belt, serta CFA Level I.

🚀

LeadLeap

Now focused on coaching and daily content — translating complex strategies into actionable, human insights.

Kini berfokus pada coaching dan konten harian — menerjemahkan strategi kompleks jadi insight yang manusiawi dan actionable.

Programs that build real capability.

Program yang membangun capability nyata.

Personalized coaching and training for leaders and teams wanting practical results — not just theory.

Coaching dan training yang dipersonalisasi untuk leader dan tim yang menginginkan hasil praktis — bukan teori.

🧭

Leadership Coaching

1-on-1 and group coaching for executives navigating career pivots, team challenges, and AI transitions. Structured, practical, and personalized.

Coaching 1-on-1 dan grup untuk eksekutif yang sedang menavigasi pivot karier, tantangan tim, dan transisi AI. Terstruktur, praktis, dan personal.

Training & Workshop

Interactive sessions on structured thinking, storytelling, AI literacy for leaders, and communication — from young professionals to the C-suite.

Sesi interaktif tentang structured thinking, storytelling, AI literacy untuk leader, dan komunikasi — dari profesional muda sampai C-suite.

🏗️

Capability Building

Custom programs for organizations ready to upgrade their leadership pipeline — strategy, execution, and building high-performing teams.

Program custom untuk organisasi yang siap meng-upgrade pipeline kepemimpinannya — strategi, eksekusi, dan membangun tim berkinerja tinggi.

How strong is your DRIVE Mindset?

Seberapa kuat DRIVE Mindset-mu?

The exact same diagnostic tool LeadLeap utilizes in corporate training sessions — now accessible for free.

Alat diagnostik yang sama dengan yang LeadLeap gunakan di sesi training korporat — sekarang bisa kamu akses gratis.

Map your growth mindset & self-leadership in 6 minutes.

Petakan growth mindset & self-leadership-mu dalam 6 menit.

15 quick statements to map the five facets of the DRIVE Framework. There are no right or wrong answers — results appear instantly, complete with a radar profile and a downloadable PDF report as a baseline for reflection.

15 pernyataan singkat untuk memetakan lima faset Framework DRIVE. Tidak ada jawaban benar atau salah — hasilnya langsung tampil, lengkap dengan profil radar dan laporan PDF yang bisa kamu unduh sebagai titik awal refleksi.

± 6 minutes± 6 menit
15 statements15 pernyataan
Instant results + PDF reportHasil instan + laporan PDF
Access code requiredButuh kode akses
D

Direction of Goals

Are your goals oriented towards mastery, or merely appearing competent?

Apakah tujuanmu berorientasi pada penguasaan, atau sekadar terlihat kompeten?

R

Regulative Ability

How you persist and find new approaches when facing major obstacles.

Bagaimana kamu bertahan dan mencari pendekatan baru saat menghadapi hambatan besar.

I

Intellect Belief

Your core belief: is intelligence fixed, or can it be continuously developed?

Keyakinanmu: apakah kecerdasan itu tetap, atau bisa terus dikembangkan?

V

View of Failure

Your first reaction when failing — blaming talent, or looking for what can be changed?

Reaksi pertamamu saat gagal — menyalahkan bakat, atau mencari apa yang bisa diubah?

E

Endurance of Interest

How consistently you maintain your commitment to long-term goals.

Seberapa konsisten kamu menjaga komitmen pada tujuan jangka panjang.

DRIVE Whitepaper cover
Free WhitepaperWhitepaper Gratis

The science behind the DRIVE Mindset.

Sains di balik DRIVE Mindset.

A concise whitepaper on the research and framework behind the assessment — what the five facets measure, why they matter for leaders, and how to act on your results.

Whitepaper ringkas tentang riset dan framework di balik assessment — apa yang diukur lima faset DRIVE, mengapa penting bagi leader, dan cara menindaklanjuti hasilmu.

Real impact, in their own words.

Dampak nyata, kata mereka sendiri.

From workshops to executive coaching sessions — here is what people who have worked with LeadLeap say.

Dari workshop sampai sesi coaching — ini yang dikatakan orang-orang yang pernah bekerja dengan LeadLeap.

4.6
/ 5.0

Average session rating from 231 training participants across 29 organizations. Rata-rata penilaian sesi dari 231 peserta training di 29 organisasi.

"

The workshop provided relevant insights for today's professional challenges and encouraged participants to continuously grow, adapt, and transform. Through an engaging delivery and real-life examples, it successfully inspired a growth mindset applicable in both professional and personal lives. Highly recommended! Workshop ini tidak hanya memberikan wawasan yang relevan untuk tantangan profesional saat ini, tetapi juga mendorong peserta untuk terus tumbuh, beradaptasi, dan bertransformasi. Melalui penyampaian yang interaktif dan contoh dunia nyata, LeadLeap berhasil menginspirasi mindset berkembang yang dapat diterapkan di kehidupan profesional maupun personal. Sangat direkomendasikan!

PERTAABI
Sigit Pamungkas
Director, PERTAABIDirector, Perkumpulan Tenaga Ahli Alat Berat Indonesia
"

He demonstrated a strong ability to translate complex innovation concepts into clear, structured, and actionable insights. His professionalism, commitment, and collaborative attitude stood out throughout the session. Ia menunjukkan kemampuan yang kuat dalam menerjemahkan konsep inovasi yang kompleks menjadi wawasan yang jelas, terstruktur, dan dapat ditindaklanjuti. Profesionalisme, komitmen, dan sikap kolaboratifnya sangat menonjol sepanjang sesi.

Astra Infra
Tiara Shinta Raharkandi
Innovation Dept. Head, Astra Infra Port - Eastkal
"

Diagnosed fast, facilitated well, with zero fluff. People were laughing, debating, and genuinely thinking hard. The conflict framework gave us a shared language, and the Team Working Agreement we built is already alive in how we operate. For a founder stepping back from being a mediator, this moved the needle. Diagnosis yang cepat, fasilitasi yang baik, dan tanpa basa-basi. Peserta tertawa, berdebat, dan benar-benar berpikir keras. Kerangka konflik memberi kami bahasa yang sama, dan Team Working Agreement yang kami bangun sudah hidup dalam cara kami beroperasi. Bagi seorang founder yang mencoba mundur dari peran mediator, ini benar-benar membawa perubahan nyata.

Kopi Kina
Raras Cynanthia
Managing Shareholder & Chief of Strategy, Kopi Kina
"

His session was not a monologue, but a thoughtful conversation grounded in lived experience. The ability to extract strategic lessons from sector-specific challenges without diluting their substance is rare and impactful. The delivery is calm, structured, and purposeful. The result is a room that walks away thinking differently. Sesinya bukanlah sebuah monolog, melainkan percakapan mendalam yang berakar pada pengalaman nyata. Kemampuan untuk menarik pelajaran strategis dari tantangan spesifik sektor tanpa mengurangi esensinya adalah hal yang langka dan berdampak. Penyampaiannya tenang, terstruktur, dan bertujuan jelas. Hasilnya adalah ruangan yang pulang dengan pemikiran yang berbeda.

EGN
Yohanes Jeffry Johary
Chair, EGN Leadership Jakarta Peer Group
"

We gained valuable knowledge on how to structure presentations thoughtfully with a storyline. The experience was truly enlightening! I highly recommend this session to anyone seeking to refine their presentation skills. Kami mendapatkan pengetahuan berharga tentang cara menyusun presentasi secara cermat dengan alur cerita. Pengalamannya benar-benar mencerahkan! Saya sangat merekomendasikan sesi ini kepada siapa saja yang ingin mengasah keterampilan presentasi mereka.

Amartha
Khintani Rahmadina Putri
Learning & Development, Amartha
"

The impact was evident on Innovation Day — participants pitched their ideas in concise, clear, and compelling ways. I highly recommend LeadLeap to any organization looking to enhance powerful communication. Dampaknya sangat terlihat pada Innovation Day — peserta mempresentasikan ide-ide mereka dengan ringkas, jelas, dan memikat. Saya sangat merekomendasikan LeadLeap kepada organisasi mana pun yang ingin meningkatkan komunikasi yang berdampak.

Syngenta
Ricky Tjok
Country Head - Strategy & Transformation, Syngenta

LeadLeap in action.

LeadLeap di lapangan.

Moments from workshops and training sessions with teams across industries.

Momen dari workshop dan sesi training bersama tim lintas industri.

LeadLeap workshop group photo
LeadLeap training session group photo
LeadLeap corporate training group photo

Ideas worth leading with.

Gagasan untuk memimpin.

Essays on leadership, careers, and mindset — from the boardroom to the training room.

Esai tentang kepemimpinan, karier, dan mindset — dari boardroom sampai ruang training.

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